Visual identity design + Shopify website
Sierra Market is a bohemian-inspired designer decor brand. The business sources products from makers, creators and crafters, and supports a number of community upliftment initiatives. Products are sold via their Shopify eCommerce website and their bricks and mortar store.
Sierra Market needed a new visual identity that communicated their value and style, and which resonated with their design-conscious, mostly female customers. During the brand discovery phase we identified 3 key brand words to describe Sierra Market: Bohemian, Adventurous and Natural. These words directed the look and feel of the brand’s design system, from the colours to the typography and imagery.
Previously, the business sold products from their physical store and Instagram page. While Instagram is a great place to start selling when your following is still small, it soon becomes time consuming and messy to respond to each and every direct message or comment.
We created a modern, clean and conversion-focused eCommerce website for Sierra Market. The website is built on Shopify, which ensures easy store management for the brand’s small team, who can also use Shopify’s app to manage the store on the go. The online store integrates with Instagram and Facebook Shops for omnichannel selling.
Logos and colour palette
the Inspiration Board created for this project: