The truth is you don’t own your social media following. Something awful could happen, like getting hacked or blocked, and you’d lose your entire audience overnight. It’s terrifying to think like this… but it happens to many.

You 100% own your email subscriber list. No matter what happens, it’s yours forever. No one can randomly take it away from you. That’s why building a subscriber audience is so important.

Email marketing also offers the highest return on investment of any other marketing channel. And it’s low cost – follow my course to set it up at no cost (except the time it takes you).

Use email marketing to build meaningful relationships with your audience; real connections that are hard to build anywhere else.