Have you ever opened an SEO tutorial and felt your eyes glaze over?
H1 tags. Backlinks. Alt text… it might as well be a foreign language.
As a business owner, you’re already juggling a million moving pieces. You care about your brand, your products and your customers — not complicated algorithms. That’s why I created an approach called Intuitive SEO. It’s SEO made simple, strategic and human-friendly.
So, what is Intuitive SEO?
In short: it’s search engine optimisation that starts with people, not robots.
It’s about designing your website — and writing your content — in a way that feels clear, trustworthy and valuable to the right people (aka your ideal customers). The people who are already searching for what you offer. We blend smart structure, strong messaging and real human insight to help your site show up (and shine) in Google results.
Here’s how it works in practice:
1. Start with clarity
Confused visitors don’t buy. And confused search engines don’t rank your website.
Your homepage should make it crystal clear who you are, what you sell and why it matters. Your product titles should describe what the product actually is. Your collection names should make sense at a glance.
This isn’t just user-friendly — it’s SEO gold.
SEO tip: Make your page titles and headlines match what your customers are already searching for. Think: “natural soy candles” or “vegan skincare for dry skin”.
2. Write like a human, optimise like a pro
The best product descriptions are easy to read and rich with relevant keywords. You don’t need to stuff them with awkward phrases. Instead, describe your products the way your ideal customer might search for them.
Example:
Instead of “Cozy Vibes Candle” (cute, but vague), try “Hand-poured Soy Candle – Lavender & Sage”
— it tells people (and Google) exactly what they’re getting.
3. Make your website feel trustworthy
Trust signals matter — to both humans and search engines. Displaying reviews, having a visible shipping & returns policy, using secure checkout badges, and showing clear product information all improve your conversion rate and your SEO.
Why? Because Google sees people staying longer on your site, engaging more, and bouncing less — all signs that your site is worth ranking.
4. Structure matters (but you don’t need to overthink it)
An intuitive navigation system, proper use of headings (H1, H2, etc.), and clear URLs help Google understand your site — and help your customers find what they’re looking for faster.
Keep it simple. Think of your website like a shop layout: make the journey feel easy and obvious.
5. Think long-term, not overnight
SEO isn’t a sprint — it’s a slow and steady climb. But it’s one of the few marketing channels that continues working while you sleep. If you do it right, the traffic and visibility you earn today can pay off for years.
With Intuitive SEO, we focus on small, consistent and sustainable actions that compound over time — from refreshing old product descriptions to publishing keyword-rich blog posts or optimising your About page.
Final thoughts
If SEO has ever felt intimidating, you’re not alone. But it doesn’t have to be that way.
With the right mindset — and a little help — SEO can be one of the most empowering tools in your business, helping your website to grow organic sales. It’s not about chasing trends or tricking algorithms. It’s about making your website the clearest, kindest and most useful version of itself — for the people already searching for what you do best.
Ready to make your website easier to find (and love)?
Explore my Intuitive SEO Services or get in touch for a friendly chat.
