Shopify Redesign and User Experience Optimisation

Haven
Botanical

30-day results after the redesign:

When Byron Bay-based flower shop Haven Botanical approached my studio, they were struggling to stand out in the competitive online market. Their website, while functional, didn’t do justice to the breathtaking beauty of their flowers or provide the seamless shopping experience their customers deserved.

The goal? Create a distinctive, sales-driven website that showcased their stunning product range and made it easy for customers to browse, fall in love, and purchase.

Before & After

Haven Botanical’s previous website had several roadblocks that were holding them back:

Visual appeal: The site didn’t reflect the exquisite beauty of their flowers.

Product pages: Overwhelming layouts and multiple call-to-action buttons created confusion and friction.

Mobile experience: A clunky, subpar mobile interface was likely costing them valuable mobile conversions.

I saw an amazing opportunity to transform their online presence and knew that a strategic Shopify redesign could help unlock their full potential.

Before After

Before / After

Product Page Optimisation

The product page is the heart of any e-commerce store—it’s where customers make buying decisions. For Haven Botanical, I focused on optimising this key area:

Simplified the layout for easier readability and navigation.
Created a prominent, attention-grabbing add-to-cart button.
Added payment method logos to build trust with shoppers.
Highlighted key features, like same-day delivery.
Introduced shoppable complementary products to increase average cart value.
Ensured the mobile experience was seamless and intuitive.

Before After

Before / After

The Transformational Result

Working with Haven Botanical was an absolute joy. Collaborating with Jen, a visionary female founder, allowed me to craft a website that reflects her passion and talent.

The result? A stunning, user-friendly online store that celebrates the beauty of Haven Botanical’s flowers and makes shopping a delightful experience. Jen and her team now have a website they’re excited to share—a space that feels as exquisite as their arrangements.

Feeling uninspired by your website?

If your online store isn’t capturing the heart of your brand or driving the sales you need, let’s chat. Together, we can transform it into a site that inspires, delights, and converts—because your business deserves nothing less.

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