Shopify Redesign and Conversion Rate Optimisation

Haven
Botanical

Results

When Byron Bay-based flower shop Haven Botanical approached my studio, they were struggling to stand out in the competitive online market. Their website, while functional, didn’t do justice to the breathtaking beauty of their flowers or provide the seamless mobile shopping experience that is essential for success.

The goal? Create a distinctive, conversion-focused website that showcased their stunning product range and made it easy for customers to browse, fall in love, and purchase.

Before & After

Haven Botanical’s previous website had several roadblocks that were holding them back:

Visual appeal: The site didn’t reflect the exquisite beauty of their flowers.

Product pages: Overwhelming layouts and multiple call-to-action buttons created confusion and friction.

Mobile experience: A clunky, subpar mobile interface was likely costing them valuable mobile conversions.

I saw an amazing opportunity to transform their online presence and knew that a strategic Shopify redesign could help unlock their full potential.

Before After

Before / After

Product Page Optimisation

The product page is the heart of any e-commerce store—it’s where customers make buying decisions. For Haven Botanical, I focused on optimising this key area:

Simplified the layout for easier readability and navigation.
Made sure important information appeared above the fold.
Created a prominent, attention-grabbing add-to-cart button.
Added payment method logos to build trust.
Highlighted key features, like same-day delivery.
Introduced complementary products to increase average cart value.
Ensured the mobile experience was seamless and intuitive.

Before After

Before / After

The Transformation

Working with Haven Botanical was an absolute joy. Collaborating with Jen, a visionary female founder, allowed me to craft a website that reflects her passion and talent.

The result? A stunning, user-friendly online store that celebrates the beauty of Haven Botanical’s flowers and makes shopping a delightful experience. Jen and her team now have a website they’re excited to share—a space that feels as exquisite as their arrangements.

Feeling uninspired by your website?

If your online store isn’t capturing the heart of your brand or driving the sales you need, let’s chat. Together, we can transform it into a site that inspires, delights, and converts—because your business deserves nothing less.

FREE E-BOOK – 6 simple ways to make your product pages sell better

Explore more
projects

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I worked with Thulisa Naturals, a skincare brand in the US, helping them redesign and rejuvenate their online shop using a new, mobile-first Shopify theme. The result is an engaging, impactful and shopping focused Shopify site.

Shopify redesign for a jewellery shop

Soul Design is a beautiful women-owned business, inside and out. They approached me, looking for a redesign to improve the user experience and communicate more of the brand’s energy and personality. I worked with the team to revamp their old Shopify website into a stunning, shopping-focused website.

Moving from Wix to Shopify

I helped the South African design & decor brand, Arrange Studio, migrate their website from Wix to Shopify in order to leverage Shopify’s powerful eCommerce system. The result is a simple, impactful and conversion-optimised store that’s helping Arrange reach a much bigger audience, optimise and scale.

FREE GUIDE - 6 simple ways to make your product pages sell better