Haven
Botanical

Shopify Redesign and User Experience Optimisation

Haven Botanical Shopify Store Design 2

The Brand

Haven Botanical is a flower shop based in the heart of the Byron Bay region, Australia. Owned and managed by an incredibly talented floral designer, the business specialises in creating breathtaking flower bouquets.

Before & After

Challenges with the previous website

The old website lacked design finesse. It failed to visually communicate the exquisite beauty and quality of the flowers. It also lacked essential sales-focused features and  the subpar mobile shopping experience was hurting conversions. 

We were excited to start this project – knowing how a strategic Shopify redesign would add so much value to Haven Botanical’s online business.

Before After

Before / After

Product Page Optimisation

The product details page is one of the most important pages on an online shop. It’s essential that it’s designed to convert.

We optimsed Haven Botanical’s product pages by:

  • Making the page easier to read.
  • Making the add to cart button a prominent colour to capture attention.
  • Adding payment method logos to build trust.
  • Highlighting important information such as the same day delivery feature.
  • Adding shoppable complimentary products.
  • Ensuring the mobile experience is easy.
Before After

Before / After

The Transformational Result

This has been one of our most rewarding and meaningful projects to date, working with the incredible Jen, a visionary female founder with exceptional talent.

It’s magical to see Haven Botanical’s transformation from an old, tired-looking website into one that now delivers an exquisite shopping experience, which the team is so excited to share and promote. This is why we love what we do.

Is your website leaving you feeling disheartened and uninspired? Let’s chat about how we can work together to transform it into something lovely and sales-focused – the strong online foundation your beautiful business deserves.

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