Helping you plan and build your new online store
You have vision, big goals and an incredible product range. Now you need a beautiful, modern, conversion-focused eCommerce website so you can grow your business online.
Nutmeg offers an eCommerce solution tailored for start-ups like yours.
We know how confusing and overwhelming it can feel to plan out an eCommerce website for your business if you’ve never done it before. That’s why we offer a dedicated planning and consulting service to help you structure your digital storefront and decide on the exact features and functionality it needs.
Once we have a plan and feature list in place, and all your online store content has been collected and sent to us, we can begin designing and developing your eCommerce website.
We build online stores in WordPress/WooCommerce or Shopify, and will decide which platform best suits your needs, future plans and budget during the discovery/consultation phase.
As part of the build process, we will help you connect your store to important marketing and sales channels. This includes: 1.Connecting your website to an email marketing service such as MailerLite so you can grow your subscriber list; 2. Creating and installing the Facebook Pixel (an important tracking code that will help you create better social media ad campaigns in the future); and 3. Helping you set up Facebook + Instagram Shops.
Search engine optimisation (SEO) is about making sure your website follows Google’s best practices. Our service includes making sure your website is structured correctly for SEO; writing SEO data for each page and product; and submitting your website to Search Console, Google’s free SEO performance tool. This will set a strong SEO foundation for your website.
Setting up Google Analytics and Google Tag Manager correctly is vital for your eCommerce business and conversion optimisation. Using these two tools, you can track important eCommerce analytics such as: conversion rates; add to basket rates; checkout funnel behaviour; popular searches people are doing on your store and bounce rates for landing pages and products, to name a few. An out-of-the-box analytics set up (such as most generalist web designers offer) is not customised for eCommerce. We include an in-depth analytics set up service tailored for eCommerce.
We create training videos showing you how to manage your own online store, including how to edit/add/remove products; manage orders; and send out email campaigns.
Once your website has launched, we provide 30 days’ tech support. This is to identify and fix any issues that may pop up after launch, and to ease you into the management of your online store.
We’ve been working in eCommerce since 2010, and have insider experience on a variety of different types of websites, from complex, high-traffic custom eCommerce sites, to smaller, owner-managed online stores that are just getting started.
This includes helping you set up Facebook Business Manager; the Facebook Pixel; Facebook Shop and Instagram Shop. We also set up eCommerce analytics the correct way using Google Tag Manager.
When not designing websites, you’ll find us reading up and learning about the latest developments in eCommerce, including best-practice growth strategies and key performance indicators for your online store.
let’s virtually meet to talk about your project
Our work process for completing your eCommerce project:
Discover the website changes you can make right now that lead to big results.