What's included:

A virtual consultation to talk through your project and answer any questions you may have.

We provide detailed step-by-step guidance covering:

• Choosing payment gateways
• Brand positioning and identifying your target market
• Product and lifestyle photography
• Choosing a courier company/fulfillment service
• Shipping rate strategy
• Online shop structure and content planning
• The store legal policies you absolutely need
• Marketing integrations that will set you up for success

So you are ready to start selling online from a strong, purpose-built foundation.

We’ll load up to 20 of your products and then show you how to load the rest of your catalogue, plus edit and update your product range in the future.

This package includes the development of features that will help you turn more website visitors into customers, including:

• Automated abandoned cart reminder emails
• A simple email marketing sales funnel
• Automated review reminder emails (sent to customers who have recently purchased from you)
• Help with integrating your website with Facebook and Instagram Shops

Setting up Google Analytics and Google Tag Manager correctly is vital for your eCommerce business and conversion optimisation. Using these two tools, you can track important eCommerce analytics such as: conversion rates; add to basket rates; checkout funnel behaviour; popular searches people are doing on your store and bounce rates for landing pages and products, to name a few. An out-of-the-box analytics set up (such as most generalist web designers offer) is not customised for eCommerce. We include an in-depth analytics set up service tailored for eCommerce.

Search Engine Optimisation, or SEO for short, is about optimising your website for Google’s search engine.

This package includes basic SEO, where we:

• Structure your website according to best-practice SEO
• Optimise your website for performance and speed
• Create SEO data, including metadescriptions and titles, for all main content pages and products we load
• Submit your website to Google search console

You get full access to our eCommerce Website Training Center where you will find step-by-step guides and videos showing you how to maintain and manage your online shop.

Chapter 1: Updating and maintaining your eCommerce website.

Chapter 2: Managing your product range.

Chapter 3: Managing customers and orders.

Chapter 4: An introduction to email marketing and how to create email marketing campaigns in MailerLite.

Chapter 5: Guide to eCommerce analytics and the key metrics you need to be watching.

Chapter 6: Your customer review strategy.

Chapter 7: Further resources, including links to social media advertising courses.