Helping your business optimise, plan and build a new digital storefront

eCommerce for established and growing businesses

Who this service is for:

Retail businesses that only have a physical store(s) and want to start selling online.
Businesses that are unhappy with their current eCommerce website - perhaps it's outdated and no longer fit-for-purpose, or perhaps sales have stagnated.
Businesses that want to move to a different eCommerce platform (to WordPress/WooCommerce or Shopify) and want expert guidance regarding which would best suit their growing needs.
Product-based businesses that are currently selling on social media or a marketplace such as Etsy, and are now ready for their own branded eCommerce website.

what this service includes:

A dedicated planning and consulting service to help you structure your digital storefront and decide on the exact features and functionality it needs.

Designing and developing your website

Once we have a plan and feature list in place, and all your online store content has been collected and sent to us, we can begin designing and developing your eCommerce website.

We build online stores in WordPress/WooCommerce or Shopify, and will decide which platform best suits your needs, growth goals and budget during the discovery/consultation phase.

Marketing integrations

As part of the build process, we will help you connect your store to important marketing and sales channels. This includes: 1.Connecting your website to an email marketing service; 2. Creating and/or installing the Facebook Pixel (an important tracking code that will help you create better social media ad campaigns); and 3. Helping you set up / connect Facebook + Instagram Shops.

Basic search engine optimisation

Search engine optimisation (SEO) is about making sure your website follows Google’s best practices. Our service includes making sure your website is structured correctly for SEO; writing SEO data for each page and product; and submitting your website to Search Console, Google’s free SEO performance tool. This will set a strong SEO foundation for your website. For website redesigns and platform migrations, we will ensure your website retains it’s SEO integrity.

eCommerce Analytics

Setting up Google Analytics and Google Tag Manager correctly is vital for your eCommerce business and conversion optimisation. Using these two tools, you can track important eCommerce analytics such as: conversion rates; add to basket rates; checkout funnel behaviour; popular searches people are doing on your store and bounce rates for landing pages and products, to name a few. An out-of-the-box analytics set up (such as most generalist web designers offer) is not customised for eCommerce. We include an in-depth analytics set up service tailored for eCommerce.

Training

We create training videos showing you how to manage your own online store, including how to edit/add/remove products; manage orders; and send out email campaigns.

30 days tech support

Once your website has launched, we provide 30 days’ tech support. This is to identify and fix any issues that may pop up after launch, and to ease you into the management of your online store.

Why work with a web designer specialising in eCommerce?

in-depth ecommerce knowledge

We’ve been working in eCommerce since 2010, and have insider experience on a variety of different types of websites, from complex, high-traffic custom eCommerce sites, to smaller, owner-managed online stores that are just getting started.

we help you set up important ecommerce marketing and analytics integrations

This includes helping you set up Facebook Business Manager; the Facebook Pixel; Facebook Shop and Instagram Shop. We also set up eCommerce analytics the correct way using Google Tag Manager.

we live and breathe ecommerce

When not designing websites, you’ll find us reading up and learning about the latest developments in eCommerce, including best-practice growth strategies and key performance indicators for your online store.

The outcome

let’s virtually meet to talk about your project

Book your 30-minute complimentary discovery call

Project Process

Our work process for completing your eCommerce project:

1. Discovery | project brief

This phase is the consulting, discovery and planning phase. It involves: talking to you and mapping out a project brief, including a website feature and functionality list, integrations required, sitemap and goals/objectives for the project.

2. Designing the look and feel

This phase is all about designing the look, feel and flow of your new eCommerce website, starting with a website style guide and homepage design. This takes place in a special development environment set up for your project.

3. Developing functionality | gathering feedback

This phase is about building out the eCommerce functionalities and integrations included in your project. It’s also about reviewing the website and providing feedback.

4. Testing | prepping to go live

This phase includes: testing the website across a number of devices and screen sizes; testing eCommerce functionality and automations, including email marketing integrations; and prepping the website to go live. Every eCommerce package includes 30 days’ tech support after going live and website video training for people who want to manage and maintain their own websites.