{"title":"Home Portfolio","description":null,"products":[{"product_id":"eden-perfumes","title":"Eden Perfumes (26 stores across SA)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e30-day results since launching this redesigned Shopify website:\u003c\/strong\u003e\u003cspan\u003e Gross sales increased by 26%; overall conversions are up with the add-to-basket rate improving by 30%.\u003c\/span\u003e\u003c\/p\u003e","brand":"nutmeg-studio-sa","offers":[{"title":"Default Title","offer_id":46621446045953,"sku":null,"price":1.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/1085\/3377\/files\/Eden-Website-1.png?v=1767097450"},{"product_id":"haven-botanical","title":"Haven Botanical","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e54% improvement in conversion rates\u003c\/strong\u003e — now consistently achieving 6-8% (exceptional for eCommerce).\u003c\/p\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/nyVZdsGAZTs?si=vdGg7rMEmapvixyF\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"nutmeg-studio-sa","offers":[{"title":"Default Title","offer_id":46626197209345,"sku":null,"price":1.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/1085\/3377\/files\/Templem1.png?v=1770975227"},{"product_id":"arrange-studio","title":"Arrange Studio - Wix to Shopify Migration","description":"\u003cp\u003eMoving a decor brand from Wix to Shopify. \u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eROI achieved in just 1.5 months\u003c\/strong\u003e\u003cspan\u003e – the new website paid for itself almost immediately through increased sales efficiency.\u003c\/span\u003e\u003c\/p\u003e","brand":"nutmeg-studio-sa","offers":[{"title":"Default Title","offer_id":46626356265217,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/1085\/3377\/files\/Arrange-Studio-1.jpg?v=1756374235"},{"product_id":"bags-of-bites","title":"Bags of Bites","description":"\u003cp\u003eShopify website design for an artisanal biscuit brand.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe result - \u003c\/strong\u003eA vibrant, appetizing website that clearly communicates what the brand sells, builds immediate trust, and guides visitors naturally toward purchase. The new design captures the joy and quality of their artisanal products while making it effortless for customers to browse, choose, and buy.\u003c\/p\u003e","brand":"nutmeg-studio-sa","offers":[{"title":"Default Title","offer_id":46626365931777,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/1085\/3377\/files\/Bags_of_Bites_3.jpg?v=1758018687"},{"product_id":"soul-design-jewellery","title":"Soul Design Jewellery","description":"\u003cp class=\"whitespace-normal break-words\"\u003e\u003cstrong\u003e150% improvement in conversion rate\u003c\/strong\u003e – transforming a website that didn't reflect their mission into one that truly captures the heart and soul of their business. The new design gives the team confidence while making it effortless for customers to connect with and support their artisan community.\u003c\/p\u003e","brand":"nutmeg-studio-sa","offers":[{"title":"Default Title","offer_id":46626369896705,"sku":null,"price":1.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/1085\/3377\/files\/Soul_Design_Jewellery.png?v=1756371565"},{"product_id":"soul-of-africa-wordpress-transformation","title":"Soul of Africa WordPress Transformation","description":"\u003cp\u003e\u003cstrong\u003eThe result:\u003c\/strong\u003e A modern, user-friendly website that celebrates 10 years of creating unforgettable journeys — inspiring visitors to explore, inquire, and dream about African adventures.\u003c\/p\u003e","brand":"Nutmeg Studio","offers":[{"title":"Default Title","offer_id":46677355331841,"sku":null,"price":1.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/1085\/3377\/files\/SOAT-1a.jpg?v=1756452502"},{"product_id":"jooce-supplements","title":"Jooce Supplements - WordPress to Shopify Migration","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFrom website crashes and conversion leaks to a fast, reliable Shopify store that competes and wins in a saturated market.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/joocesa.co.za\/\"\u003ejoocesa.co.za\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWatch me transform the product page design:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/NKadpjLlufM?si=5Lqe7NR8ghe7XKXw\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Nutmeg Studio","offers":[{"title":"Default Title","offer_id":46742832021761,"sku":null,"price":1.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/1085\/3377\/files\/Jooce-Portfolio1.png?v=1767099673"},{"product_id":"afrogem-jewellers","title":"Afrogem Jewellers - Shopify redesign using a new 2.0 theme","description":"\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"31300d4c-2d84-4f8c-87b2-6df07258e0de\" data-testid=\"conversation-turn-136\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"3dcc73e6-3337-4732-874c-8693fe437409\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\"\u003e\n\u003cp data-start=\"56\" data-end=\"463\"\u003eAfrogem, a heritage jeweller established in 1966 and based in Cape Town, partnered with my studio to modernise their online presence with a full Shopify redesign and theme upgrade. The result is a sophisticated, high-performing online store that beautifully reflects Afrogem’s legacy of craftsmanship and elegance — while giving their team more flexibility and control through Shopify’s 2.0 functionality.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.afrogem.co.za\/\"\u003ewww.afrogem.co.za\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","brand":"Nutmeg Studio","offers":[{"title":"Default Title","offer_id":46858016325889,"sku":null,"price":1.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/1085\/3377\/files\/Afrogem1.png?v=1767100603"},{"product_id":"alison-schmidt-jewellery-design","title":"Alison Schmidt Jewellery Design","description":"\u003cp\u003eA minimal and beautifully-considered Shopify website for Alison Schmidt Jewellery Design.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/alischmidt.co.za\/\"\u003ealischmidt.co.za\u003c\/a\u003e\u003c\/p\u003e","brand":"Nutmeg Studio","offers":[{"title":"Default Title","offer_id":47553737949441,"sku":null,"price":1.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/1085\/3377\/files\/IG-1.png?v=1769248532"},{"product_id":"heirloom-perfumery","title":"Heirloom Perfumery","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eShopify website reveal for Heirloom Perfumery. \u003c\/span\u003e\u003cspan\u003eIt’s been an honour working alongside Ails, the founder and creative force behind the brand, bringing Heirloom to life online.\u003c\/span\u003e\u003c\/p\u003e","brand":"Nutmeg Studio","offers":[{"title":"Default Title","offer_id":48499766198529,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/1085\/3377\/files\/Heirloom-Portfolio-1.jpg?v=1775895507"},{"product_id":"the-act-labs","title":"The Act Labs - Strategic Shopify Redesign","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eAn intensive Shopify rebuild for an award-winning clean skincare brand\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eFrom a capable but generic store that undersold its products, to a refined, conversion-first Shopify experience that reflects the quality in every formula — and guides customers confidently from browsing to buying.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/theact-labs.co.za\/\"\u003etheact-labs.co.za\u003c\/a\u003e\u003c\/p\u003e","brand":"Nutmeg Studio","offers":[{"title":"Default Title","offer_id":49251270263041,"sku":null,"price":1.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/1085\/3377\/files\/Portfolio-1.png?v=1781340823"},{"product_id":"ethereal-candle-crafters","title":"Ethereal Candle Crafters - WordPress to Shopify Migration","description":"\u003cp\u003e\u003cstrong\u003eA WordPress-to-Shopify migration and rebuild for an artisanal South African candle brand\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFrom a sluggish and outdated WordPress website to a fast and elegant Shopify eCommerce system that matches the artistry of the candles and brings retail and wholesale together in one place.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/etherealcandlecrafters.com\"\u003eetherealcandlecrafters.com\u003c\/a\u003e\u003c\/p\u003e","brand":"Nutmeg Studio","offers":[{"title":"Default Title","offer_id":49255364952321,"sku":null,"price":1.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/1085\/3377\/files\/Portfolio1.png?v=1781345496"}],"url":"https:\/\/nutmegstudio.co\/collections\/home-portfolio.oembed","provider":"Nutmeg Studio","version":"1.0","type":"link"}