Fun, fresh, bold, modern design

A new WordPress eCommerce website for Sagewood

Sagewood Café is an iconic, much-loved restaurant in Pietermaritzburg, South Africa. The business model needed to evolve in the face of Covid-19 restrictions on trading. The result – a website revamp with a strong focus on eCommerce.

The project brief

Create a new user-friendly website with eCommerce functionality for this evolving brand.


A modern, refreshing and happy online space for this ethical and inspiring local business.

Three key goals of this project were to: 1. Communicate Sagewood’s new direction to customers, while assuring them that the restaurant remains operational; 2. Create a user-friendly eCommerce website; 3. Create a custom online cake ordering system to improve efficiency for the team; 4. Search Engine Optimisation.

This project included:

Cakes Page

The transformation