Case Study: Website redesign with an online shop add-on

sagewood cafe

Sagewood Café is an iconic, much-loved restaurant in
Pietermaritzburg, South Africa. The business model needed to evolve in the face of Covid-19 restrictions on trading. The result – a website redesign with a strong focus on eCommerce.

The Project Brief

Create a new user-friendly eCommerce website for this evolving brand.

The Solution

A modern, refreshing and happy online space for this ethical and inspiring business.

Three key goals of this project were to 1. Communicate Sagewood’s new direction to customers, while assuring them that the restaurant remains operational; 2. Create a user-friendly online shopping experience; 3. Create a custom online cake ordering system to improve efficiency for the team.

This project included:

  • Ecommerce consulting and help with structuring the website
  • A new inspirational + fun website colour palette
  • A custom-designed, conversion-focused WordPress / WooCommerce website
  • Helping the team establish exactly what features they needed on their online store to provide an amazing user experience
  • SEO (this website continues to appear on the first page of Google)
  • Email marketing integration with MailChimp plus an opt-in incentive and welcome email
  • WordPress/WooCommerce support + training
  • Website Copywriting
FAQ
Sagewood-Cafe
Cakes Page

the end result

A modern, fun and user-friendly eCommerce website that Sagewood’s customers love.

The custom cake ordering system has saved the team significant time and improved efficiency. This new feature has proven very popular, with cake inquiries increasing due to the easy-to-use quotation and ordering system.

The website has retained its top-of-Google search engine ranking due to consistent blogging and SEO work.

VIEW THE WEBSITE LIVE HERE.

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WordPress and Shopify web designer based in Hilton, Pietermaritzburg South Africa. Working with clients worldwide. megan@nutmegstudio.co
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