Case Study: Shopify eCommerce Website

Maven Collection

Maven is a curated collection of pre-loved designer, boutique, vintage & high street clothing, footwear & accessories.

The Project Brief

Create a new, user-friendly and easy-to-manage Shopify online store for Maven Collection, a sustainable South African start-up selling preloved women’s and children’s clothing.

The Solution

A modern, on-brand Shopify store with a strategic email marketing launch campaign.

The women behind this brand were truly amazing to work with. Efficient, full of energy and inspiration.

From the beginning, we identified that Maven would need a user-friendly product filtering system for this large catalogue store so that website visitors could easily find clothes and footwear in their size.

This project included:

Ecommerce consulting
A conversion-focused Shopify store
Helping the team establish exactly what features they needed on their online store to provide an amazing user experience
SEO guidance, plus integration with Google Analytics (including conversion goal setting and enhanced eCommerce analytics)
Help with setting up Facebook Shop + Instagram Shoppable
Email marketing integration with MailerLite, plus training
Shopify support + training

the end result

This store achieved a record-breaking first week of sales, listed as one of Shopify’s top performing stores. How? The result of a strategic email marketing campaign that Nutmeg helped this brand create.

Maven has since gone from strength to strength, becoming a profitable eCommerce business in less than one year since launch. It has been an honour to work together with such an inspiring, change-making brand.

VIEW THE WEBSITE LIVE.

Client Review

“Working with you was just the best Meg! By far the most knowledgeable helpful, patient and talented web designer I’ve EVER worked with.”

Case Study: Shopify eCommerce Website

Maven Collection

The Project Brief

The Solution

A modern, on-brand Shopify store with a strategic email marketing launch campaign.

the end result

Client Review

- Teri Macduff, Maven

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