Maven Shopify eCommerce website

Maven is a curated collection of pre-loved designer, boutique, vintage & high street clothing, footwear & accessories.

The Project Brief

Create a new, user-friendly and easy-to-manage Shopify online store for Maven Collection, a sustainable South African start-up selling preloved women’s and children’s clothing.


A modern, on-brand Shopify store with a strategic email marketing launch campaign.

The women behind this brand were amazing to work with. Efficient, creative,vibrant energy and inspiration. 

From the beginning, we identified that Maven would need a user-friendly product filtering system for this large catalog store so that website visitors could easily find clothes, styles and footwear in their size.

This project included:

The result

This store achieved a record-breaking first week of sales, listed as one of Shopify’s top performing stores. How? The result of a strategic email marketing campaign that Nutmeg helped this brand create. 

Maven has since gone from strength to strength, becoming a profitable eCommerce business in less than one year since launch. It has been an honour to work together with such an inspiring, change-making brand.



“Working with you was just the best Meg! By far the most knowledgeable helpful, patient and talented web designer I’ve EVER worked with.”

- Teri Macduff, Maven