Case Study: Shopify eCommerce Website

Maven Collection

Maven is a curated collection of pre-loved designer, boutique, vintage & high street clothing, footwear & accessories.

The Project Brief

Create a new, user-friendly and easy-to-manage Shopify online store for Maven Collection, a sustainable South African start-up selling preloved women’s and children’s clothing.

The Solution

A modern, on-brand Shopify store with a strategic email marketing launch campaign.

The women behind this brand were truly amazing to work with. Efficient, full of energy and inspiration.

From the beginning, we identified that Maven would need a user-friendly product filtering system for this large catalogue store so that website visitors could easily find clothes and footwear in their size.

This project included:

the end result

This store achieved a record-breaking first week of sales, listed as one of Shopify’s top performing stores. How? The result of a strategic email marketing campaign that Nutmeg helped this brand create.

Maven has since gone from strength to strength, becoming a profitable eCommerce business in less than one year since launch. It has been an honour to work together with such an inspiring, change-making brand.

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