Shopify store for
Maven Collection

We helped Maven plan, design and build a stellar Shopify store, which was one of the top-performing new stores

Project Details

Maven’s co-founder, Teri, played around with Shopify, trying to set up her own store. She found the DIY process confusing, frustrating and time-consuming. She reached out to me.

I helped the Maven team: 1. Identify the perfect premium Shopify theme. 2. Plan out all elements of their store. 3. Create an intuitive product filter system for their large catalogue (important for user experience). 4. Build and customise their store. 5. Set up the required apps. 6. Learn how to use Shopify. 7. Connect to Instagram and Facebook Shops. 8. Connect to MailerLite for email marketing. 9. Connect to Google Analytics including an enhanced eCommerce integration.


A modern and clean Shopify website with a strategic email marketing campaign

The women behind this brand were amazing to work with. Efficient, creative,vibrant energy and inspiration. 

From the beginning, we identified that Maven would need a user-friendly product filtering system for this large catalog store so that website visitors could easily find clothes, styles and footwear in their size.


Included in this project

Ecommerce consulting including shipping rate and South African payment gateway guidance.

Shopify theme selection and customisation.

Store planning and full set up on Shopify.

Product filter system for the large catalogue.

Integration with Google Analytics, including enhanced eCommerce tracking.

Help with connecting to Facebook and Instagram Shops.

Email marketing integration with MailerLite, plus training.

Launch strategy.

Shopify training and post-launch support.

Maven achieved record sales in the first week after going live - listed as one of Shopify's top performing new websites.

How? The result of a strategic email marketing campaign that Nutmeg helped this brand create. 

Maven has since gone from strength to strength, becoming a profitable eCommerce business in less than one year since launch. In 2022, the brand launched it’s first physical store in Cape Town to complement the online presence. It’s been an honour to work together with such an inspiring, change-making brand.


“Working with you was just the best Meg! By far the most knowledgeable helpful, patient and talented web designer I’ve EVER worked with.”

- TERI, MAVEN co-founder