Pricing Guide

Shopify Packages

Hello Samah’s website is a great example of the sort of beautiful + minimal website you get with our Light package.

Package 1: Light

Our Light Shopify package sets your business up with a simple, beautiful, conversion-focused online store in 3  weeks.

  • We create your new website on Shopify using a free or under $100 theme base for a beautiful and user-friendly online store design. 
  • We provide guidance – instructing you on exactly what we need to create your website.
  • We design up to 4 content page layouts. For example: homepage, about, stockists/blog and contact pages.
  • We plan a conversion-focused homepage design with you.
  • We set up a blog (if required).
  • We set up your shop pages, including your collection page, product page template, cart, checkout + store policy pages.
  • We publish up to 15 products (and teach you how to publish and edit your own products so you feel confident managing your own store).
  • We connect your website to your preferred payment gateway(s) for online credit and debit card payments.
  • We set up flat shipping rates and order notification emails.
  • We set up Shopify email to build your mailing list and send out abandoned cart emails.
  • We set up the Junip app to collect customer reviews.
  • We ensure your website is search engine friendly.
  • We point your domain to Shopify.
  • We give you lifetime access to our Shopify video training portal containing step-by-step guides.
  • We provide 14 days post-launch tech support.
  • This package includes 2 x revision rounds.

This package excludes:

SEO keyword research or strategy

Your package includes basic, technical SEO but excludes advanced keyword research or SEO strategy.

Advanced coding customisations

This package excludes advanced coding customisations to the theme style or functionality. These will be quoted for per request and will only be developed in Phase 2 of your project in order to keep the timeline on schedule.

Perfect for organised founders and teams looking for a simple, small and streamlined Shopify website to grow their brand.

These projects fall under the Light package:

Hello Samah – https://www.hello-samah.com

Boepie & Co – https://boepie.co.za/

This package is perfect for organised brands that want to set up shop quickly and effectively at a lower price point than our Signature package.

Working with a professional and experienced Shopify designer ensures your website will be user-friendly, professional-looking and conversion-focused.

2- 3 weeks from your project’s scheduled start date, provided you have complete all intake forms, supplied all content and provide feedback as and when required.

R17 000

Payment Terms:

  • 20% prepayment to book your project.
  • 80% due on the project start date.

Bag Ladies Tea’s website is a lovely example of a project that falls under our Shopify Signature package. It includes a number of coding customisations to give the design a more bespoke feel.

Package 2: Signature

This package is perfect for businesses wanting to invest in a  high-end Shopify eCommerce website with designer flourishes that’s on-brand and built to convert.

Your website is built over a longer timeline of 4 – 8 weeks, allowing for more consulting and designer touches.

This package also includes a premium theme from the Shopify theme store up to the value of $350USD.

  • We create your eCommerce website in Shopify.
  • We provide gentle and expert eCommerce consulting throughout the project, including WhatsApp support during business hours.
  • We include a premium theme from the theme store. This is included in the cost (themes range in value up to $350 USD).
  • We design up to 7 content pages. For example: homepage, about, contact, FAQs and lookbook pages.
  • We set up your blog.
  • We help you plan a conversion-focused homepage and design 2 homepage concepts – you choose which one to further develop.
  • We publish up to 30 products.
  • We style your theme (this package includes simple CSS styling customisations but excludes advanced coding customisations. Advanced customisations will be quoted for in addition or per request).
  • We set up conversion-focused automations and features (including an email marketing welcome flow connected to MailerLite or Klaviyo; abandoned cart reminders and the Junip reviews app to collect customer feedback on autopilot).
  • We connect to your chosen payment gateway(s).
  • We set up shipping rates and order notifications.
  • We provide Shopify training and 30 days’ post-launch technical support.

For an itemised list of everything included and excluded in this package please email Meg – [email protected].

This package excludes:

SEO keyword research or strategy

Your package includes basic, technical SEO but excludes advanced keyword research or SEO strategy. Please let us know whether you want the advanced SEO add-on and we will add this to your quote.

Advanced coding customisations

This package excludes advanced coding customisations to the theme style or functionality. These will be quoted for per request.

The end result is a beautiful, modern and premium Shopify website designed to convert and grow your brand’s online sales.

This package includes the creation of automations that set your website up for success, including a welcome email sequence to welcome new subscribers; an abandoned cart reminder sequence and automated review requests.

These projects fall under our Shopify Signature package:

Bag Ladies Tea – https://bagladiestea.com

Soul Design – https://souldesign.co.za

4 – 8 weeks from the design start date, provided you have sent all required content.

Price Guide: R37 000*

  • This includes the lifetime purchase of a premium Shopify theme valued between $250 – $350 USD.

*Final quote and scope of work provided after we have fully scoped out and itemised your project requirements.

Please note that this package excludes advanced coding customisations. These will be quoted for per request.

Payment Terms:

  • 20% prepayment to schedule a start date.
  • 70% due on the design start date.
  • 10% due on completion, but before Shopify store ownership is transferred to you.

The Otherland Club Shopify makeover is an example of a project that falls under this package.

Package 3: Makeover

Ideal for businesses already on Shopify, but in need of a redesign / makeover.

This package includes a redesign plus a user experience and backend systems audit.

  • We audit your existing website. Our findings guide your redesign project.
  • We redesign your website.
  • We provide gentle and expert eCommerce consulting throughout the project.
  • We help you plan a conversion-focused homepage.
  • We set up conversion-focused automations and features (including an email marketing welcome flow, abandoned cart reminders and a reviews app to collect customer feedback on autopilot).
  • We provide  30 days’ post-launch technical support.

This package is ideal if you’re an established brand looking for a Shopify website that feels custom and one-of-a-kind.

This package also includes the creation of automations that set your website up for success, including a welcome email sequence welcome new subscribers; an abandoned cart reminder sequence and review requests.

Plus for existing stores, we include a detailed User Experience Audit before creating your new website.

These projects fall under our Shopify Makeover package:

Otherland Club – https://www.otherlandclub.com

Soul Design – https://souldesign.co.za

4 – 8 weeks from the design start date, provided you have sent us all required content.

Price guide: From R15 000*

* Final quote provided after we have fully scoped out and itemised your requirements.

The above cost excludes advanced theme customisations or a premium theme purchase.

FAQs

The Light package is designed to be a quick and efficient service for founders and small teams who want a beautiful, converision-focused Shopify online store without long project timelines and at a lower price point. This package still includes in-depth guidance, Shopify training and a beautiful website design. The short 2 – 3 week timeline with only 2 revision rounds keep the project focused and intentional. 

The Shopify Signature package is aimed at founders and teams that are looking for a gentler pace, with more wiggle room for extra revision rounds, design concepts / homepage mockups and attentive, one-to-one WhatsApp, phone and email consulting during the build and after. In a nutshell, this is our more premium package that includes thoughtful designer flourishes, coded theme styling customisations, a premium theme from the Shopify store up to a value of $350USD and the creation of strategic marketing automations such as an email marketing welcome flow and abandoned cart reminders. 

Book a clarity call with Meg online here if you’d like to chat through these two packages in more detail.

The above package pricing guidelines exclude:

SEO keyword research or strategy

All three packages include basic, technical SEO but exclude advanced keyword research or SEO strategy. Please let us know whether you want the advanced SEO add-on and we will add this to your quote.

Advanced coding customisations

All three packages include coded styling customisations but exclude advanced coding customisations to the theme style or functionality. These will be quoted for per request. In the case of package 1, advanced customisation requests will be added to a Phase 2 project timeline.

We are not simply Shopify web designers…

Our service includes helping you plan every part of your online shop – including planning a conversion-focused homepage and deciding on what payments gateways to use.

There are so many moving parts when it comes to creating an online shop – our supportive service gently navigates you through all of these.

All packages include Shopify video training to empower you to manage your own online shop after launch. We also help you set up essential marketing automations such as a welcome email series (sent to new subscribers) and an abandoned cart sequence to recover abandoned checkouts.

Working with a professional and experienced Shopify designer studio such as Nutmeg ensures your website will be user-friendly, beautiful, on-brand and conversion-focused. 

Great question!

We’ve built many WordPress/WooCommerce powered online shops. This has given us insight into how Shopify and WordPress differ and the truth is Shopify is far superior to WordPress when it comes to managing, integrating and scaling an eCommerce business.

Shopify is a purpose-built eCommerce business management system. It includes:

  • Performance-focused cloud-based web hosting.
  • Ecommerce website maintenance and online security.
  • A point-of-sale system.
  • An eCommerce website that’s easy to edit (and never breaks after plugin updates).
  • Inventory management.
  • Global market selling functionality.
  • Multi-channel selling with Amazon, eBay, Pinterest and Meta integrations (to name a few).
  • Advanced analytics built into the dashboard.
  • Plus so much more.

Sellers switching from WordPress to Shopify will be amazed at how intuitive, easy and integrated Shopify’s ecosystem really is. Shopify is hands down the best solution for sellers who want to focus on the actions that move their business forward.

No you don’t need to sign up to a monthly Shopify plan while we build your website.

As official Shopify partners, we are able to create a special development website for your project. This is where we build your entire online shop and you can view it live as it progresses.

Once you’ve approved the website, we transfer store ownership to you. This is when you choose a Shopify plan and your website becomes live.

No it definitely won’t go offline!

We will redesign your website on an unpublished theme. This means we rebuild in the background while your existing website stays live and active. We only publish the new design once you’ve approved it. At this point we’ll do lots of testing to ensure everything is working as it should.

Yes – the beauty of Shopify is that it’s easy for store owners and managers to edit their own websites, including editing the design of all their main content pages including the homepage.

All our packages include video training guides showing you how to edit your website.

It often happens that while we’re building your website you realise that there is an extra csutomisation or addition you really want (that wasn’t in the intial scope of work).

We will try to accommodate your request as best as possible. This might sometimes mean your project takes longer to complete or it costs extra for the additional development time required to customise, add or tweak functionality. All of this will be disclosed to you before proceeding with your customisation request.

No – we do not offer custom theme development as a service as this is not something our ideal clients are looking for.

Please note that custom theme design and development comes with a long timeline of at least 6 months and a starting price of at least $10000 USD for a small and simple custom theme built from the ground up.

Client Showcase

Package 3: Brand to Shopify

This package is for businesses craving a memorable and strategic visual brand identity. It includes brand identity design and a Shopify website.

We’re collaborating with talented brand designer, Andrea Barras, to offer our clients this Brand to Shopify experience.

Here’s what’s included in the Brand Identity Design:

  • Brand Strategy Questionnaire
  • Primary logo
  • Up to 3 logo variations / marks
  • Curation of fonts and colour palette
  • Style Guide document
  • Up to 3 concepts and 3 revision rounds
  • Final logo files delivered in a variety of print and web formats

We’ll create a beautiful and user-friendly Shopify website for your business. This package includes:

  • A premium Shopify theme (valued between $260 – $350).
  • Coded styling customisations.
  • A guided process that helps your business navigate the ins and outs of Shopify and eCommerce.
  • Publish up to 20 products.
  • Help you decide on conversion-focused homepage content.
  • Design your homepage + 3 additional content pages.
  • Set up full eCommerce functionality (including payment gateways, shipping rates and order notifications).
  • Connect your store to email marketing + social media shops.
  • Set up abandoned cart reminders.
  • Shopify training.
  • 30 days’ post-launch support.
  • Install a reviews app.

Grow your sales with confidence and clarity with a beautiful + strategic visual brand identity and a modern, conversion-focused Shopify website.

R38 000

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